We aim to provide a dynamic and personalised online experience. In order to deliver this we may ask our users to provide us with personal information. Where this is necessary, we are committed to maintaining the highest standards of personal privacy. We will not collect any information about you without your consent.
From time to time we may use the information you give us for marketing purposes (for example to develop or promote complimentary products or services for visitors to our website). We are continually developing products and services based on information and feedback we receive from visitors to our website and we may share these with you. Other than as required by law, or as set out in this privacy statement, we will not disclose information about you to any third party without your permission.
Please note that all references to “we” means Lake Eyewear which includes Lake Eyewear Pty Ltd, its subsidiaries, its holding companies or subsidiaries of such holding companies.
The following statements should help with any questions you may have concerning your personal information. Should you require further information, please contact your local store.
Operation of our Policy
We comply with the law
At all times Lake Eyewear seeks to comply with the relevant Privacy laws in your country. We follow strict procedures for the storage and disclosure of information which users give us to prevent unauthorised access. Please note that the information that you send to us will be transferred to Guernsey for the purposes of processing by Lake Eyewear.There are also Privacy (Data Protection) laws in force in Guernsey (not the same as in Australia) which protect your personal information. Guernsey is considered by the European Commission as providing an adequate level of protection for personal data transferred from the European Union.
What personal information does Lake Eyewear collect and how does it collect it?
The type of information that Lake Eyewear collects and holds includes (but is not limited to) personal information about:
- individuals who use our services or purchase our products in-store;
- individuals who enter our competitions and trade promotions;
- individuals who register on our website;
- job applicants, suppliers and contractors; and
- other people who come into contact with Lake Eyewear.
The information we collect may include information such as the individual's name, email address, telephone and/or facsimile number and postal address. Lake Eyewear will generally collect this information in-store, or by way of voluntary registration over the internet, by phone, facsimile and email. Some personal information we collect is “sensitive information”. Sensitive information includes health information. Sensitive information will be used and disclosed only for the purpose for which it was provided, or a directly related secondary purpose, unless you agree otherwise, or where certain other limited circumstances apply (for example, where required by law).
Personal information may be stored electronically or in hard copy documents.
There may also be occasions when Lake Eyewear will obtain personal information from a third party such as your health fund or from a Government agency, in order to receive advice about your eligibility to rebates on Lake Eyewear eyecare services and eyewear products.
How might Lake Eyewear use the personal information?
Generally, Lake Eyewear may use the personal information for the following purposes:
- to provide products and services to our customers;
- to respond to requests or inquiries;
- to evaluate, develop and enhance our websites and our services;
- to conduct website and system administration, such as for the technical support
of our websites and computer systems;
- to provide information to individuals about products or services that we think
may be of interest to them;
- to communicate special offers, promotions or market research surveys;
- to advise patients of upcoming eye examination appointments; and
- to advise patients of the requirements for future eye examinations.
If you do not provide us with the information we ask for, we may not be able to perform these functions.
How might Lake Eyewear disclose the information?
The people and organisations to whom Lake Eyewear may disclose personal information include:
- service providers such as organisations who provide data processing, printing and fulfilment operations;
- entities for whom we are acting as an agent or publisher, such as societies and our affiliated group companies;
- courts, tribunals and regulatory authorities as agreed or authorised by law;
- anyone authorised by the individual;
- to another company, in the event that Lake Eyewear or a related asset or line of business is acquired by or transferred to that other company.
Your personal information may be disclosed to Lake Eyewear related group companies and transferred outside of Australia, including to the British Isles, for processing. It may also be transferred overseas if you are accessing our website from a country outside of Australia. If we transfer your information outside of Australia in this way, we will take steps to ensure that your privacy continues to be protected in a manner which is consistent with Australian law.
Your optometrist from your local Lake Eyewear store, with your consent, may refer you to an eye doctor or specialist and forward relevant information to that medical practitioner about your particular condition.
Management and security of personal information
Lake Eyewear takes reasonable steps to keep your personal information secure. Lake Eyewear maintains physical security over paper and electronic data storage. Personal information about individuals is stored on servers that sit behind a firewall and is physically housed within a secure data centre.
We cannot guarantee that your personal information will be protected against unauthorised access or misuse, and do not accept any liability for the improper actions of unauthorised third parties.
In relation to the internet, while Lake Eyewear uses reasonable efforts to safeguard the privacy of your personal information, transmissions made by means of the internet cannot be made absolutely secure. Lake Eyewear assumes no responsibility for disclosure of data due to errors in transmission or by unauthorised third parties. Lake Eyewear also assumes no responsibility or liability for third parties such as advertisers or other entities who utilise banner ads and links from our website. If you click through a banner ad or link and submit your information to an advertiser, you will be subject to their own privacy policies.
We retain the personal information we collect from you for as long as the information is relevant to our business purposes as set out above or until you request that we remove the data by contacting your local Lake Eyewear store or Lake Eyewear Privacy Officer.
Updating your personal information
Lake Eyewear endeavours to ensure that the personal information it holds about individuals is accurate, complete and up-to-date. Please contact your local store or Lake Eyewear Privacy Officer if the information we hold about you requires changing, or is out of date.
Accessing personal information
Individuals will be able to view the information Lake Eyewear holds to confirm it is accurate, complete and up-to-date in-store. In other circumstances, individuals may request a copy of the personal information that Lake Eyewear holds about them by contacting our Privacy Officer in writing at the address set out below. Lake Eyewear may charge a reasonable administrative fee for processing the request.
In order to measure the success of our on-line advertising we use pixels, or transparent GIF files, to establish which of our on-line adverts successfully bring people to our website. The GIF files are provided by third parties who provide us with on-line advertising analysis. This system places a cookie on your browser when you enter our website via on-line advertisements allowing us to see which on-line advertisements bring us the most visitors to our website. The information collected on our behalf, is anonymous and does not personally identify you. The information does
not contain your name, address, telephone number or your e-mail address. Most web browsers automatically accept cookies but you can change your browser to reject them. Even without a cookie you can still use our website. If you would like to know how to opt-out of the technologies mentioned above please go to www.doubleclick.net/us/corporate/privacy.
We take precautions to protect personal information collected through LakeEyewear.com.au but in the event that our system is infiltrated by unauthorised third parties we will not be liable for any resulting misuse of the personal information.
Your privacy matters